Ethical Issues in Marketing.

                            IPA disappointed with facebook decision.

                                            
Ethics is defined as a moral philosophy or code of conduct practised by a person or a group of people.

Here is an example :

The IPA has expressed its disappointed with facebook's  decision  not to ban the micro targeting of political messages on their site.

Some of the Director of Media Affairs says, 

"Our IPA position continues to be that micro targeted online political advertising is open to abuse and has demonstrably been abused in the recent past.

"In a democracy, political ideas need to be debated in the public square . Microtargeting  has the potential subvert(purl) this, especially when they combined with the absence of fast checking or any other message regulation.

Then they advertising technology designed for the promotion of products and services has been changed and alter modify for political messaging.

While the strict Advertising Standards Authority self-regulatory codes cover all the product and service advertising in the UK,and  they do not cover political advertising.

This is a clear and present  threat to politics in democracies. While we support regulation of political messaging, we do not believe this will be introduced in the foreseeable future. As such we have made and continue to make two conjoined calls:

1. We support transparency in the world of political advertising online as the next best thing to regulation. For this reason, we call for a publicly accessible, platform-neutral and data online.

2. A ban on micro targeted political advertising online. If you don't limit the granularity of targeting, especially in a world of growing automation.

Thank you !